About us
Helping companies align artificial intelligence with how they actually work.
Most companies today know that artificial intelligence is transforming business — yet few can apply it effectively. Off-the-shelf tools and chatbots promise quick automation, but in practice, they rarely fit real enterprise processes.
At Shiftum AI, we exist to bridge that gap.
AI Beyond Chatbots
We see the need for AI that goes far beyond ready-made tools and public SaaS models. In real organizations, processes are complex, fragmented, and often undocumented. AI cannot simply be “plugged in” as a chatbot or a generic automation layer.
You can’t translate marketing content across dozens of markets using a public model while maintaining brand tone, consistency, and workflow transparency.
You can’t build a reliable customer service assistant that pulls data from multiple systems, stays compliant, and communicates in a controlled, standardized way using open platforms.
You also can’t ensure privacy when your employees are forced to use public AI tools for everyday work.
That’s why we approach AI differently.
Where Technology Meets Real Business
Building AI that works in real companies requires not only technical skills but also an understanding of business reality. Processes inside organizations are rarely clean or codified. They evolve organically over time — often supported by legacy systems and informal knowledge held by specific people.
On one side, we have powerful technology. On the other, we have living, dynamic organizations. Every company operates differently, with its own rhythm, know-how, and unique workflows.
Our job is to connect these two worlds — to translate the complexity of business into language that AI can understand, and to implement solutions that deliver measurable results.
A Pragmatic View of AI Adoption
Even in companies without official AI adoption strategies, employees are already using AI — unofficially. They turn to ChatGPT or other public tools to get work done faster.
This phenomenon, often called shadow AI, reveals both the opportunity and the risk: people see value in AI but lack safe, compliant ways to use it.
We help organizations bring AI into the light — creating secure, structured systems that employees can use confidently and IT departments can control.
Our Focus
Shiftum AI specializes in embedding AI into real enterprise workflows — not replacing them.
We don’t build one-size-fits-all automation or generic tools that promise to “fit any business.” They rarely do. Most such implementations fail because they don’t reflect how work actually happens inside organizations.
Instead, we take each company’s unique knowledge, data flows, and systems — and design AI tools that adapt to them. Our solutions become an extension of the organization’s own logic, processes, and communication style.
Why We Started
We founded Shiftum AI after more than twenty years of experience designing digital applications and sales processes for large companies.
Our team has delivered projects for companies including Unilever, Royal Canin, Samsung, Philips, Aviva, Cetelem Bank, Biomed, Polish Spirits Industry Association, and many others.
We’ve seen how complex enterprise systems really are — and how difficult it is to implement new technology without disrupting what already works.
We combine that business insight with technical expertise in artificial intelligence. Our goal is to help companies use AI effectively and safely — not as an abstract innovation, but as a practical tool for measurable impact.
Our Mission
To make AI a natural part of how companies operate.
To design solutions that understand business, respect its complexity, and strengthen what already works.
And to ensure that AI is not something employees fear — but something they use every day, confidently and securely.
Hundreds of new AI tools are released every week. Most are templates: you must adapt to them. Shiftum was created for the opposite reason — to adapt AI to how your company actually works.